#JoinTheFannyPack

Akansha Prakash_40429944_Campaign Creati

Six women in Scotland are diagnosed with cervical cancer every week. To add to this, the associated myths and embarassment surrounding the smear tests, result in very few women taking it.

Since Scotland loves reality TV, we decided to add the realities of cervical cancer to the mix.

To create television ads that mimic a reality show

set up, where the audience is privy to private conversations between a group of diverse women.

With asking women to #JointheFannyPack, this whimsical idea hopes to encourage all women between the ages of 25-64 to go for their cervical screenings without being too intimidated.

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Akansha Prakash & Diti Golder

Creative Team

Akansha Prakash & Diti Golder

Creative Team

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