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#MoveWithTheTimes
Encouraging the readers of the national newspaper, Times of India (TOI) to #MoveWithTheTimes and practice acceptance.
Insight
Most of the citizens in India are still imprisoned by societal expectations. They struggle to freely be themselves.
Target Audience
Mainly the 42.5% of TOI's readership below 30, along with the 15.2 million readers that form a part of TOI's total customer base. India is one of those few countries where print media still continues to dominate and grow in all aspects.
Newspaper Advertisements
1/1
Average size of a full page ad in the TOI: 12.9 inches x 18.9 inches
Social Media
1/1
Online contest to encourage people to share their #MovewiththeTimes moment & win a chance to be featured in the TOI.
Airport Activation
Akansha Prakash & Yojana Jain
Creative Team
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