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Who knew even pockets could be sexist ?
H&M-owned fashion brand Monki wants women to experience having someone by their side (figuratively & literally) in the form of the pockets they've always longed for.
Insight
The pockets in women’s clothing are 48% shorter and 6.5% narrower than men’s pockets.
Target Audience
Young adults and women aged between 15-30.
With every purchase, online & offline customers will receive free cloth stickers sized 3 inches which they can place on their existing clothing, totes, purses, etc which will help carry the #bymyside movement to their inner circles.
Akansha Prakash & Ambica Srimal
Creative Team
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